Design Lead and Product Owner (TranZact Lite)
Led the design function and collaborated with product and engineering teams.
Redesigned the web app experience to make it user friendly and simple
Set up systems to design consistent experiences through the applications.
Conducted research projects for better user understanding.
Designed the mobile application from scratch and liaised with agencies to develop it.
Created tools to help users market their businesses better in the mobile app.
TranZact
2022 - Present
Senior Consumer Experience Designer
Successfully productised needs identified through research and design audit in three cities increasing the product adoption and user fulfilment. Analysed user behaviours and the shortcomings in the user journey to provide a roadmap of product positioning.
Turtlemint
2019-2022
ID Innovation and Design Team
Graduation Project: Humanising Interconnectedness
Humanising and Servitization of Internet of Things creating delightfully seamless experiences- a systemic inquiry to create personalised customizations.
Samsung Design Delhi
2018
Master of Design
Strategic Design Management
National Institute of Design
2016-2018
Bachelor of Engineering
Mechanical Engineering
Mumbai University
2011-2015