Background

• Business owners and senior management need to regularly engage with clients and contacts through festival greetings, event invites, product promotions, and special offer announcements.

• Existing free apps are often cluttered with ads and fail to deliver a premium experience.

• Given the mobile phone’s central role in business communication, integrating a marketing hub within the app is a natural fit.

• Creatives generated through this hub, featuring a subtle TranZact watermark, act as conversation starters and digital billboards, leveraging word-of-mouth marketing.

Introduction of Artificial Intelligence

• Users often struggle to create meaningful marketing content on their own.

• Using AI, we skim the user’s company URL to generate professionally designed content. We focus on two types: Business Introductions and Product Promotions.

Smart Suggestions

• Based on user activity on TranZact, we generate smart, timely messages such as appreciation notes for on-time payments or milestones: helping businesses strengthen relationships effortlessly.

Impact

• 203 companies engaged with the Marketing Hub in just 2 months.

• 118 power users identified across 94 companies.

• 790 total events recorded, showing strong multi-touch engagement.

• Daily activity from 28 companies: clear signs of habit formation.

• Usage spans across management and other teams.

My Role

• Led the end-to-end conceptualization and UX design of the Marketing Studio, focusing on simplifying complex workflows for SMEs.

• Mapped key user journeys and designed intuitive interaction flows to drive adoption and repeat usage.

• Conducted user research through interviews, usability testing, and feedback loops to iteratively fine-tune the studio experience.

Key learnings

• Insighting through qualitative user research is a highly effective strategy for concept development from scratch.

• Rapid experimentation and iterations leads to incremental improvements to fine tune the experience.

• Journey over the truth: Letting people discover the benefits in a journey rather than stating facts upfront.

• In business, genuine human connection is often intangible yet critically important. While tools and systems may support maintaining strong connections, it ultimately depends on the consistent, intentional effort of individuals.