Types of Users

Business Owners

• 30–45-year-old owner of a ₹3–30 crore family-owned manufacturing business, aiming for better business control and growth.

• Limited but purposeful digital presence.

• Seeks solutions that reduce daily operational stress, enable business growth, and provide real-time visibility and accountability.

• He is the final decision-maker, involves partners or key team members.

• Relies heavily on word of mouth through business networks.

Team Members

• Decisions are primarily driven top-down.

• Manage a few key, repetitive workflows daily.

• Prefer personal interactions for problem-solving.

• Mostly engaged in desk-based work.

• Show higher comfort levels with familiar tools and workflows rather than adopting frequent changes.

• Have limited exposure to cross-functional tasks beyond their immediate role.