Ojas
A Service Design Project
Service Design | User Journey Mapping | Choreographing Events
Year: 2018
Philosophy
As the bees collect honey from fruits and flowers, so Ojas is collected in the body by actions, qualities, habits, and diet
Life is lived fully when the doshas are in balance as per their Prakriti. Because, then the body is healthy and according to Ayurveda produces Ojas, the finest end product of digestion. Ojas has an exceedingly fine structure such that it is still material and yet also consciousness.
Ojas is the totality of all the three doshas. Its characteristics are described in detail in the classical texts of Ayurveda: Ojas brings strength and vitality, good health, maintains digestion and metabolism, and youthfulness, makes us think positively, and gives us a proportionally balanced view of problems.
A person with a lot of Ojas feels perfectly blissful and radiates happiness. Externally, for example, Ojas is seen as healthy, shiny skin and bright eyes.
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Prakriti literally means constitution or nature and consists of the three doshas (vata, pitta, prakriti). What are the three doshas? - The five elements condense to 3 doshas: Vata, Pitta, and Kapha. They refer to the coexistence between Air & Space, Fire & Water, Water & Earth respectively.
User Journey Map
As a traveler sets on a journey in uncharted waters, prepared to face the winds, waters, and tribes in a foreign land having nothing but a map to guide him. We set on this journey determined to serve our people with the help of a guiding map entailing the details of our dreams and expectations.
Analysis
PAFFI Analysis
Breaking down the service into its components that further define the service- Products, Attributes, Features, Functions and Impress
Core-Peripheral-Magic
Identifying the Core, Peripheral and Magic of the service ensure higher User Experience. Nature of the service is crafted by identifying components- Care, Access and Responsiveness.
All these parameters determine the character of the service.
Service Aesthetics
Gallery
Ojas